Case Studies
Tāku rebrand
I managed the end to end rebrand of Tāku Honey to appeal to international audiences with a story of authentic artisanal craft, contemporary Māori culture, provenance, and the most premium, pure honey provided by botany and bees!
NZ Geographic Photographer of the Year Marketing Campaign
This, now annual, competition was conceived to raise the profile of the brand and deliver against commercial objectives, whilst asking New Zealanders to consider their society and environment through a different lens.
Luxury Villas of New Zealand
Business Launch
A carefully curated collection of stunning accommodation experiences in spectacular destinations, providing assurance of superlative standards to the most discerning travel trade and vacation makers around the globe.
Farm to Fiji promotion
A short tactical promotional campaign was needed to stimulate advertising revenue. On recognising the shift in target market demographics and media habits, a longer term strategy was developed for ongoing engagement with a hard to reach market segment.
Limited edition product launch
Covetable, Collectible and Community.
I recently worked on a local market communications plan - and rollout - for a global ‘limited edition’ product launch – and what a blast it was. There are many great brands out there. And, I especially love those that develop community around them.
New Product / Event Development
Market research, creativity, modeling, marketing, and exceptional delivery combine for ultimate customer satisfaction and profitable ventures.
